Proprietary Micro-Payment Technology Delivers New Incremental Revenue Opportunities for Publishers
4th January 2019, London: Adcoin, a proprietary ad technology platform that enables an alternative micro transaction payment solution to content and content subscriptions, has announced the appointment of Integrum Media to support their launch into the UK market. Integrum Media will be responsible for market entry with the initial focus on Demand and Publisher supply partnerships.
Joni Leimala, CEO and Co-Founder of Adcoin and ex CSO of GroupM in Asia stated “We have been looking for the right partner to enter the UK market, and Integrum Media certainly fills this essential need. Adcoin offers a unique advertising solution that delivers an ad-funded alternative to accessing premium content, through micro transactions. Integrum Media’s blend of editorial focused commercial experience and technical expertise was the perfect solution for us.”
Headquartered in Los Angeles, and recently entering the Dutch and APAC market with moves into Amsterdam, Singapore and Kuala Lumpur, Adcoin has already seen initial success in international growth, however the move into London is expected to be the initial foundations of an aggressive growth plan across the EU region.
Ollie Clamp, Integrum Media’s Co-Founder, commented; “We set up Integrum Media to solve two key issues, the first to help businesses grow and gain traction in a new market where VC Investment to support that growth has been in decline and limited across Adtech as a whole. The second was to ensure that the technology in question has a meaningful impact and need in the market, adding real value. This is certainly the case with Adcoin, particularly in adding incremental revenue lines for content-driven publishers.”
ABOUT INTEGRUM MEDIA
We are a boutique full service digital advisory firm. With a wealth of experience in the digital, advertising, technology and content spaces, we are uniquely positioned to help you simplify the ever-changing landscape, to help your company build a creative future. For further information, please visit: https://www.integrummedia.co.uk/
ABOUT ADCOIN TECHNOLOGIES
Adcoin is a self-serve ad platform, which converts attention into currency. We provide users access to premium content and services in exchange for their attention, advertisers verified brand lifts and media owners a way to effectively monetize their digital assets.
For more information please contact Integrum Media directly at firstname.lastname@example.org